Demographic and lifestyle data

Experian's detailed demographic and lifestyle information, including its award-winning Mosaic classification, can provide you with a thorough understanding of customers now and in the future to help you target promotions more accuretly and improve business results.

Experian has identified the fundamental demographic discriminators of consumer behaviour. These characteristics, such as gender, age, marital status, household composition and income, are derived for each adult and household in the UK.

Classifications segment consumers according to common characteristics. They are primarily descriptive, painting a rich picture of different types of people. Over the last 20 years, Experian has established itself as the world's leading supplier of consumer segmentation. Its portfolio of Mosaic products forms a global network of segmentation tools that classify a billion people worldwide.

Click here to view the Mosaic Global product sheet