Optimise petrol station performance

Experian Catalist can assist you in improving the performance of your petrol station network by helping you to define the correct investment and development strategies, based on your own strategic strengths. This will ensure that you make informed investment decisions, by:

Identifying opportunities
Experian Catalist can help you to benchmark your site and network performance against that of your competitors, improve overall network performance and maximise the value of your existing network. 

Understanding your consumers
Our comprehensive demographic and lifestyle data can help you to take remedial action for poor performing sites by assessing demographic profiles of your best performing sites and benchmarking against them. We can also help you to assess whether your customer offer is appropriate and develop targeted promotional strategies. 

Optimising your channels
Experian Catalist can help you to evaluate your current channel and trade mix, as well as identify opportunities to develop channel mix by location. 

Informing your communications strategy
We can help you profile your customers to understand their media preferences and tailor your communication strategy for each petrol station location.  

Measuring results
We can profile your customers before and after marketing activity to identify whether you have reached your target audience and can also assess the overall performance of your sites based on key performance indicators.