Optimise product and service offerings

In order to maximise profits and to generate the greatest possible revenue from your individual petrol stations, you need to identify which products and services are the correct ones to offer customers in each location. Experian Catalist can provide you with detailed demographic and lifestyle information on consumers, to help you understand each individual’s buying behaviour when visiting petrol stations. This will enable you to optimise your offer based on local market demand by:

Identifying opportunities
Compare the current performance of your sites with the total market potential for your trade area and optimise your retail marketing accordingly. Determine the best retail format for each location.  

Understanding your consumers
Experian Catalist can help you understand who buys which products in which locations to help you target your marketing, improve sales performance and maximise the return on your investment.  

Informing your communications strategy
Use your demographic and lifestyle information to gain a detailed understanding of your customers and their buying preferences. Apply this knowledge to your choice of media to target your marketing more effectively in order to improve response and increase sales. 

Measuring results
Use the data collected on product sales by category and benchmark it agains total market sales to understand sales performance.