Improve the operational performance of your petrol station locations

Experian Catalist maintains detailed information on petrol station locations and customers who use them. Combined with our sophisticated analysis techniques and modelling tools, this information can provide you with real insight into the performance of sites and networks.  

Identifying opportunities
Experian Catalist can help you obtain an accurate understanding of investment opportunities and operational threats, identify under-performing sites and understand the most appropriate site formats. 

Understanding your consumers
Our comprehensive demographic and lifestyle data can help you profile customers to identify who your real and potential customers are. This can be used to quantify local and transient demand around sites and benchmark performance.  

Optimising your channels
Experian Catalist's station locations database can be used to understand your network coverage and that of your competitors to help identify sites for de-capitalisation or divestment. 

Informing your communications strategy
By combining our understanding of people's media habits with our knowledge of local media coverage, we can help you select the right channels for communicating your offers. 

Measuring results
Our understanding of local market potential and sales performance can help you take action to remedy under-performing locations. We help you to identify the right people to attract to a location and measure the performance of marketing activity in support of sales promotions.